Turn your AI pilots into measurable ROI.

I work with companies that invested in AI and are now under pressure to show returns to the board.

Book a free consultation
Fifteen years building AI and data at
The Knot
Frontdoor
TripAdvisor
MIT
Is this you?

Interested in real returns on your AI investment?

I help mid-market companies find why their AI initiatives stall, then fix the foundation underneath, so pilots become production systems that pay off.

If you are:

  • Spending more on AI every quarter with little return to show the board
  • Watching promising pilots stall before they ever reach production
  • Unsure whether your data and systems can be trusted once AI is running on them

Then I can help. Book your free consultation today.

Book a free consultation
How I diagnose

The Five Failure Modes

A symptom is easy to spot. The cause never is. The method traces the failures you can see to the root cause you cannot, then prescribes the fix.

01 · Symptom

Five recognizable ways AI initiatives fail.
Where most people stop.

02 · Diagnosis

Different failures point to gaps in the foundation.
The pattern only an expert traces.

03 · Prescription

The business case for where to invest.
And why it pays off across the whole portfolio.

Modeling

The right approach for the job, not always an LLM.

Data

Trusted data, the context behind every answer.

Integration

Reliable, timely access to the systems AI needs.

Governance

What's compliant, safe to send, and safe to trust.

Measurement

The metric you move, and the proof that it moved.

How I help

How I help mid-market companies turn AI into ROI

01Start here
3–4 weeks

Blueprint

A fixed-scope diagnostic that traces where your AI initiatives are failing, using the Five Failure Modes framework, and hands you a board-ready roadmap you can act on in weeks.

A board-ready roadmap you can act on.

02
3–4 months

Guided Execution

I work alongside your team or a third-party vendor to build the foundation right and guide it all the way to a measurable, in-production outcome.

Your first measurable return, delivered.

03
6–12 months

Sustained Partnership

Ongoing ownership of your AI portfolio as it scales, so the returns compound and the foundation keeps holding.

Returns that compound as you scale.

About

Hi, I'm George Bezerra.

Most AI strategy is written by people who have never built it.
I have.

I'm an AI strategy advisor who works with mid-market companies tired of spending on AI without seeing the return. I have a PhD and an MIT research background, I spent fifteen years building the data and AI systems companies run on, and I've shipped agentic systems in production. My expertise will help you turn your AI spend into measurable ROI, even if your last initiative stalled.

75+
AI/ML models deployed
$20M+
in cost reduction
+9%
revenue per visitor
60+
data & AI pros led
More about me

Is your AI spend climbing while the returns stay flat?

Book your free consultation and see what it would take to turn your AI spend into a return. In a confidential 30-minute conversation, you will:

  • See exactly where your AI initiatives are stalling
  • Get a clear, practical path to measurable ROI
  • Leave with ideas you can act on right away